01Overview and Scope

This Privacy Policy explains how reels.pink collects, uses, stores, and shares personal information when you visit or use our website and the services we provide through it (together, the "Service").

Please read this policy together with our Terms of Service. By continuing to use the Service, you accept the practices described here. If you do not agree with them, please refrain from using the Service.

Throughout this document, "Personal Data" means any information that relates to an identified or identifiable natural person, consistent with applicable data protection legislation.

02Information You Provide

Depending on how you use the Service, you may share the following kinds of information with us:

  • Uploaded materials. Videos, images, and text prompts you submit, which are processed solely to deliver the features you request.
  • Account details. If you register an account, we collect your email address and assign an internal user ID for account management.
  • Purchase and billing data. For paid features, we collect transaction-related information such as subscription type, payment status, and transaction IDs. Full payment card data is handled exclusively by our payment processors.
  • Support communications. When you contact us, we may collect your name, email address, and the content of your message in order to respond.
  • Optional preferences. Some generation features may invite you to select options such as a preferred style or a gender option (female, male, or other). These are used only to personalize your output and are not used to identify or profile you.
  • Other voluntary input. Any other information you choose to share while using the Service.

03Information Collected Automatically

Usage and Device Data

  • IP address, browser type, operating system, language, and network details;
  • On-site behavior, including features used, interaction frequency, and timestamps;
  • Approximate geographic region and browser version.

Payment and Subscription Metadata

  • Subscription status and limited transaction metadata. We never receive or store full payment card numbers; payments are managed by our designated third-party processors.

Advertising and Attribution Identifiers

  • Identifiers or similar markers used for advertising and attribution measurement, where permitted by your browser settings and local law.

You can opt out by adjusting your browser's privacy settings. Even if you opt out, we may still receive limited aggregated measurement data that does not identify you individually.

Logs and Diagnostics

  • Error reports, crash diagnostics, performance data, and timestamps, used to keep the Service stable and improve it over time.

04Your Generated Content and Visual Data

How Visual Data Is Used

The Service processes the visual content you upload, which may include faces or identifiable people, to generate AI-based output. This may involve automated analysis of visual features, such as face detection, strictly for the purpose of producing the result you requested. Any facial information derived during this process is anonymized and confined to the technical operation of the Service.

What We Do Not Do

We never use facial information for identity verification, authentication, surveillance, or tracking. We do not create or retain biometric identifiers or biometric templates derived from your images or videos.

Retention of Visual Data

Uploaded materials and any derived analysis data are processed temporarily and deleted once the requested output has been delivered. No analysis data is stored beyond the immediate processing task.

Restrictions on Use

We do not sell, rent, or share your uploaded materials with third parties for their own purposes, and we do not use your uploaded content to train machine learning models without your explicit consent.

Content Safety

Automated safety measures help us detect and prevent content that violates our Terms of Service. Result pages include a visible Report button so users can flag objectionable content. If a generation request is blocked by our safety systems, you may receive an in-app notice and, where applicable, restoration of the credits used for that request.

05Why We Process Your Data

Purposes

We process Personal Data for the following purposes:

  • To deliver and operate the Service and its features;
  • To fulfill your requests and generate the outputs you ask for;
  • To provide customer support and respond to inquiries;
  • To monitor usage, analyze performance, and continually improve the Service;
  • To maintain security and prevent fraud or misuse;
  • To comply with applicable legal obligations and enforce our Terms of Service;
  • For any other purposes disclosed at the time of collection or where you provide consent.

Legal Bases (Where Applicable)

Where required by law, we rely on one or more of the following legal bases:

  • Contractual necessity, where processing is needed to provide the Service you requested;
  • Your consent, where we have asked for and received it;
  • Legitimate interests, where they do not override your rights;
  • Legal compliance, to meet statutory obligations.

06Sharing and Third-Party Services

Service Providers

We share Personal Data with trusted third-party providers that support the operation and improvement of the Service. All such providers are bound by contractual obligations covering confidentiality and data security, and may include:

  • Analytics and measurement platforms;
  • Attribution and advertising measurement services;
  • Cloud hosting and infrastructure providers;
  • Identity and authentication services;
  • Error monitoring and stability tools;
  • Customer support and communication systems.

Legal Disclosures

We may disclose Personal Data where we have a good-faith belief that doing so is necessary to:

  • Comply with applicable laws, regulations, legal process, or government requests;
  • Enforce our Terms of Service or other policies;
  • Detect, investigate, or prevent security, fraud, or technical issues;
  • Protect the rights, property, or safety of users, ourselves, or others.

Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, Personal Data may be transferred as part of that transaction. Where required by law, we will notify you and ensure that appropriate protections apply.

Third-Party Services We Rely On

The Service integrates third-party SDKs, APIs, and service providers to operate, secure, and improve it. These partners process Personal Data only as directed by us and are subject to contractual safeguards consistent with applicable law. Current examples include:

Examples of third-party services
  • Google Sign-InPrivacy Policy
  • Google FirebasePrivacy Policy
  • Payment processors, which handle billing and transaction data on our behalf. We do not receive or store full payment card numbers; payment processors are subject to their own privacy policies and security certifications (such as PCI-DSS).
  • Analytics, attribution, and advertising measurement partners, each subject to its own privacy policy.

We are not responsible for the independent data practices of these third parties, and we encourage you to review their privacy policies directly.

07Security and Data Retention

Security Safeguards

We apply reasonable technical and organizational measures to protect Personal Data against unauthorized access, loss, or misuse. No transmission or storage system is perfectly secure, and we cannot guarantee absolute protection.

Retention Periods

We keep Personal Data only as long as necessary to deliver the Service, meet legal requirements, resolve disputes, and enforce our agreements. The specific retention period depends on the type of data and the reason it was collected.

When you delete your account or request erasure, we will delete or anonymize your data unless retention is legally required.

Deleting Your Account

You can delete your account at any time from the account settings page. Account deletion is permanent and irreversible.

Before you delete

Deleting your account does not automatically cancel active subscriptions. Please cancel any subscriptions through your account settings before initiating deletion to avoid future charges.

Upon deletion, unused in-app assets, including remaining subscription time and any unused credits, are forfeited and cannot be recovered or refunded, except where required by applicable law.

08Your Privacy Rights

GDPR (EEA, UK, and Switzerland)

If you are based in the European Economic Area, the United Kingdom, or Switzerland, you may have the right to:

  • Access your Personal Data;
  • Correct inaccurate or incomplete data;
  • Request deletion of your Personal Data;
  • Restrict or object to certain processing activities;
  • Receive your data in a portable format;
  • Withdraw consent where processing is consent-based.

To exercise any of these rights, contact us using the details in Section 12. You also have the right to lodge a complaint with your local data protection authority.

CCPA / CPRA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the right to:

  • Know what Personal Data we collect, use, disclose, and share;
  • Request deletion of your Personal Data, subject to legal exceptions;
  • Request correction of inaccurate data;
  • Opt out of the sale or sharing of Personal Data, where applicable;
  • Not be discriminated against for exercising these rights.

Do Not Sell or Share

We do not sell Personal Data. Where applicable, you may opt out of any sharing of Personal Data used for cross-context behavioral advertising.

Authorized Agents

You may designate an authorized agent to submit requests on your behalf, subject to identity verification. Contact us at the details in Section 12 to exercise your CCPA/CPRA rights.

09Children's Privacy

The Service is not intended for individuals under 18 years of age, and we do not knowingly collect Personal Data from minors. If you believe that a child under 18 has provided us with personal information, please contact us, and we will take prompt action to remove that data.

10Tracking Technologies and Your Choices

We and our partners may use cookies and similar technologies to operate the Service and understand how it is used. These technologies may include functional tools required for core features, analytics tools, and marketing or attribution tools.

You can manage your preferences in your browser settings. Disabling some technologies may affect how the Service functions.

Do Not Track

Some browsers send a "Do Not Track" signal. Because no uniform industry standard exists for interpreting these signals, we do not currently respond to them.

11Policy Updates

We may revise this Privacy Policy from time to time. Where changes materially affect your rights, we will provide notice through the Service or by other appropriate means as required by law. Updated versions take effect as of the date shown at the top of this page.

12Contact Us

Questions or concerns about this Privacy Policy or how we handle your data? We're here to help.

Email: support@reels.pink